Why Is The Bad Boys Franchise So Successful?

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Bad Boys (1995) is an American action/comedy film starring Martin Lawrence and Will Smith. Produced by Don Simpson and Jerry Bruckheimer, and directed by Michael Bay, it was developed on a budget of only $19 million and spawned a 2003 film sequel, Bad Boys II, and a 2020 second sequel Bad Boys for Life.

Bad Boys for Life, rejoining actors Will Smith and Martin Lawrence as drug-busting cops, exceeded expectations and debuted preceding Sunday’s original estimates to an astronomical $73 million in North America. The action-comedy now stands as the second-best start for the month of January 2020, and Sony’s biggest R-rated debut to date. Bad Boys for Life, which cost $90 million, ignited to $37 million overseas and crossed the $100 million mark worldwide after three days in theaters.

Will Smith Swears Bad Boys 3 Is Happening at Last | Vanity Fair

Box office experts say Bad Boys for Life escaped the unfortunate fate of several recent (and quickly disregarded) reboots, thanks to the comedic chemistry between Smith and Lawrence.

In his Variety review, chief film critic Owen Gleiberman said the film avoided feeling like a cash grab because Smith and Lawrence “Never let us feel like they’re going through the motions.” He added, “Bad Boys for Life’ should find an audience because it builds on its predecessors to become something that’s easy to give into.” That notion proved true: It was awarded an “A” CinemaScore from moviegoers and holds an audience average of 97% on Rotten Tomatoes.

Bad Boys For Life Review - HeyUGuys

From the latest franchise misfires Men in Black: International and Charlie’s Angels, Sony has seen all the ways reviving a once-popular series can go wrong. Though they’ve also seen all the ways it can go right — Jumanji: Welcome to the Jungle and its 2019 follow-up were huge commercial successes.

Bad Boys Para Sempre' é boa surpresa e prova que franquia envelheceu muito  bem; G1 já viu | Cinema | G1

And Sony’s hardly alone in struggling when it comes to revisiting franchises. Paramount’s Terminator: Dark Fate and Warner Bros.’ The Shining sequel, Doctor Sleep, was among 2019’s money failures. Those films went mostly ignored by audiences, who determined those updates as unoriginal. To avoid that particular fate, Smith, who seldomly appears in sequels, became invested behind the scenes and assisted in the production of the film.

Bad Boys for Life continued a hot streak for Sony after scoring with Jumanji: The Next Level and Little Women over the holidays. The timing proved strategic for the threequel, which opened over a holiday weekend that was void of major competition from other studios.

Sony likely had a hunch Bad Boys would again resonate on the big screen. Even before the latest entry hit theaters, the studio announced a fourth movie was in the works. Since it’s in the early stages, it’s too early to tell when the next installment will be released, or how receptive audiences will be to another go-around with Miami’s notorious detectives.

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