The lingerie giant announced it’s brought the actress and U.S. women’s soccer legend on board as its newest spokeswomen. The company’s rebranding to be more inclusive and appeal to a wider audience — and it’s hired the duo to spearhead the new VS mission: inspiring change and positivity.
The new marketing strategy doesn’t call for Megan or Priyanka to put on Angel wings or skimpy lingerie outfits — instead the duo will appear on a podcast and in other marketing materials.
Some of their guests, as the NY Post first reported, will include South Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser and journalist Amanda de Cadenet.
It’s slated to be a 10-episode podcast.
The women form what Victoria’s Secret is calling the VS Collective … a platform attempting to build deeper relationships with women of all backgrounds.
Priyanka’s no stranger to advocating for women’s rights … like speaking on behalf of UNICEF, an org she’s worked with since 2006. She also has a namesake foundation that helps sick children around the globe.
Megan’s championed women’s rights since finding stardom on the pitch. She’s advocated for equal pay and LGTBQ+ rights ever since she’s had a platform. In fact, earlier this year she testified before Congress, pushing for equal pay.
VS’s rebrand comes nearly 3 years after the company’s chief marketing officer made a controversial comment to Vogue about transgender models. He’s since left the company.